Reid & Partners

Legal Marketing Consultants

Legal marketing services for lawyers and law firms.

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What Lawyers Say About Us

Legal marketing services for solicitors & law firms.

We understand the specific marketing challenges that solicitors and law firms face and are already familiar with client purchasing behaviour in the sector. As we only work with law firms, we have large amounts of data on what action delivers more clients and what is achievable within the confines of your budget. 

We are law firm marketing consultants.

The key to generating a steady flow of new instruction for your law firm is consistency in your marketing strategy. We can help with that. Our consultants are available to assist law firms of all sizes. 

We only offer services to solicitors & law firms.

We have worked with law firms practising most areas of law, including:

Personal injury, clinical negligence, residential & commercial conveyancing, family & matrimonial, probate, corporate & commercial, governance & compliance, dispute resolution, debt recovery, employment, public inquiry, criminal, immigration, human rights and more.

Data-driven marketing services for law firms.

Our extensive sector experience means we don’t just guess what works – we rely on data. By analysing trends, client behaviour and campaign performance, we help you make informed decisions on your marketing strategy.

Speak with a legal marketing consultant.

Get in touch to find out how we can help you develop your brand and increase your number of online views, website traffic and new enquiries.

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Law Firms We Have Helped

Askews Solicitors
NI Accident Services Ltd

Legal Marketing Services

Reid & Partners Legal Marketing offer a full-mix legal marketing service to law firms and solicitors.

Full service

Your own marketing department, capable of delivering strategy-led results.

Full-Service
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Digital Ads

Drive more web traffic with PPC platforms like Google Ads & Facebook Ads.

Digital Ads
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Traditional Ads

Do it old school on radio, TV, print media, billboards and through direct mail.

Trad Ads
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Social Proof

Real client reviews and expertly written prestigious awards submissions.

Social Proof
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Social Media

Social media management for Facebook, Instagram, X and LinkedIn

Social Media
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Content

Show off your expertise with landing pages, blog posts & case studies.

Content
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Websites

Optimised websites designed to increase your online enquiries and telephone calls.

Design & Dev
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SEO

Appear higher in search engine results for the queries that matter to your firm.

SEO
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Analytics

Regular monitoring and reporting of data across a range of analytical sources.

Analytics
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Branding

Show off your brand identity and personality through policy and design.

Branding
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Legal Marketing Insights & Case Studies

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Glenn Reid Legal Marketing Specialist

Glenn Reid
Law Firm Marketing Consultant

“I specialise in getting more clients and broader reach for law firms. My PQE has been exclusively in the legal sector, so I understand the unique marketing challenges that lawyers face. I’ve partnered with fellow marketers, business development professionals and web designers and developers to offer full-service marketing solutions across the broad spectrum that is the legal sector. We speak your language and we’re available to take your practice, be it private client or corporate law, to the next level.”

Expert in marketing solicitors and law firms.

Why Reid & Partners Legal Marketing Consultants?

Legal marketing consultants only work with law firms

We know the legal market and we love working in it. With years of legal marketing experience under our belt, we can hit the ground running having already established a feel for what works and what doesn’t work for solicitors and law firms.

Full-mix legal marketing services

We offer all essential legal marketing services under one roof. Outsourcing your marketing requirements to lots of service providers is expensive and lacks the cohesion required for a consistently powerful marketing strategy.

Competitively priced marketing for law firms

Marketing consultants with sector expertise can get pricy because the demand tends to outweigh the supply. Fortunately, we primarily work remotely and enjoy lower overheads, allowing us undercut typical GB & RoI consultancy and agency pricing models.

Why outsource your law firm’s legal marketing?

Over 60% of law firms outsource every aspect of their marketing strategy, and for good reason. First and foremost, it’s a question and answer of profitability.

By outsourcing, you will benefit from:

  • Fee earners can focus on billing.
  • A flexible budget under your control.
  • Scale your marketing strategy up or down.
  • Save on recruitment costs.
  • Save on other costs such as Employer National Insurance Contributions, Pension Contributions, Statutory Sick Pay, laptops, phones and more.

The estimated cost of a professional legal marketing consultant is around the same as if you had employed a junior marketer. However, you’ll get the skillset and results of an entire marketing department.

Outsourcing to a legal marketer is financially sensible when you work out the costs and savings involved.

A law firm’s marketing strategy cannot be expertly developed and implemented by a non-marketer. DIY marketing is risky, rarely successful and undermines a law firm’s brand image.

By outsourcing, you will benefit from:

  • No requirement to recruit a degree educated legal marketer with salary requirements that reflect their rarity, training and experience.
  • No requirement to recruit a marketer without a background in the legal sector. It would take them years to invest the 10,000 hours required to claim true expertise.
  • Hit the ground running because “learning on the job” concluded many years ago for the legal marketing consultant who also counts extensive legal knowledge in their repertoire.
  • Additional reliability from not being subject to staff turnover, which is disproportionately high among marketing professionals.
  • Access to a legal marketer who requires very little managerial oversight.

By outsourcing, you are tapping into the expertise, experience and research databases of what is essentially a surrogate marketing department for the price of a single in-house marketer.

An outsourced legal marketing professional can be comfortably slotted into your firm’s structure whether you are a sole practitioner, a firm with thousands of solicitors practising across the globe or somewhere in between.

By outsourcing, you will benefit from:

  • The de facto creation of an experienced marketing department if one does not already exist.
  • A consultant to support an existing marketing department or other outsourced agencies.
  • A fractional Chief Marketing Officer (CMO). Senior professional input at the highest level of the firm, assisting directors and partners with strategic marketing oversight.
  • Avoiding the need to grow an in-house marketing department for one-off projects.
  • Access to the tools and technologies required to implement a robust legal marketing strategy.

A legal marketing consultant can be flexible and get to work on projects straight away whilst filling any knowledge gaps that may be presented.

Industry thought-leaders agree that the future of the legal sector will involve outsourcing all routine and repetitive admin, IT, finance and marketing tasks. If you choose your professional service provider carefully, in the age of working from home and hybrid models, it will be like having an in-house department at a fraction of the cost.

Speak with a law firm marketing consultant

We offer free, no-commitment initial consultations. This exploratory chat will help us identify the solutions available to meet your legal marketing needs.

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