Reid & Partners

Legal Marketing Consultancy

Marketing services for solicitors and law firms in the UK & Ireland.

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Marketing services for solicitors & law firms in the UK & Ireland

We understand the specific marketing challenges that solicitors and law firms face and are already familiar with client purchasing behaviour in the sector. As we only work with law firms, we have large amounts of data on what action delivers more clients and what is achievable within the confines of your budget. 

You wouldn’t instruct a personal injury solicitor with an M&A file, or vice versa. The same logic applies to marketing. Your law firm’s marketing strategy requires an expert in the legal sector.

The key to generating a steady flow of new instruction for your law firm is consistency in your marketing strategy. We can help with that. Our consultants are available to assist law firms of all sizes and specialities. 

Get in touch to find out how we can increase your number of new client instructions.

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Legal Marketing For Law Firms and Solicitors

Outsourced Legal Marketing

We only work with law firms

Legal Marketing Services

Glenn Reid and his expert partners can offer a full-mix legal marketing service to law firms and solicitors across the UK & Ireland. How can we help?

Digital Ads

Drive more web traffic with PPC platforms like Google Ads & Facebook Ads.

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Traditional Ads

Do it old school on radio, TV, print media, billboards and through direct mail.

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Social Media

Social media management for Facebook, Instagram, Twitter and LinkedIn

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Social Proof

Real client reviews and expertly written prestigious awards submissions.

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Branding

Show off you brand identity and personality through policy and design.

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Content

Show off your expertise with landing pages, blog posts, case studies and press releases.

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Websites

Optimised websites designed to increase your online enquiries and telephone calls.

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SEO

Appear higher in search engine results for the queries that matter to your firm.

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Analytics

Regular monitoring and reporting of data across a range of analytical sources.

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Full service

Your own marketing department, capable of delivering strategy led results.

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Solicitor Testimonials

Google Reviews left by partners and solicitors of law firms.

J CopeJ Cope
09:57 03 Mar 22
I am pleased to recommend Glenn as I regularly seek and trust his opinions and strategies for legal marketing. Glenn has an excellent way of communicating complex legal principles to clients. Glenn takes care to write legally sound pieces which are accessible to everyday clients yet contain the essential aspects of the legal dilemma and solution.
Seymour MajorSeymour Major
11:47 09 Dec 21
Glenn began work as the firm’s sole marketing practitioner in 2016 and since then we went from sixth busiest personal injury firm in the jurisdiction to second busiest firm. In particular, advertising on Google, social media and review collections have been a huge success for us. I am happy to recommend his services.
James TraceyJames Tracey
11:46 22 Oct 21
Glenn's strategy for my firm was transformative. There was real tangible benefit gained from his existing knowledge of the legal market.
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Why Reid & Partners Legal Marketing?

1

We only work with law firms

We know the legal market and we love working in it. With years of legal marketing experience under our belt, we can hit the ground running having already established a feel for what works and what doesn’t work for solicitors and law firms.

2

Full-mix Legal marketing

We offer all essential legal marketing services under one roof. Outsourcing your marketing requirements to lots of service providers is expensive and lacks the cohesion required for a consistently powerful marketing strategy.

3

Competitive pricing

Marketing consultants with sector expertise can get pricy because the demand tends to outweigh the supply. Fortunately, we work remotely from Northern Ireland where we enjoy lower overheads and can undercut typical GB & RoI pricing models.

Why outsource your legal marketing?

Over 60% of law firms outsource every aspect of their marketing strategy, and for good reason. First and foremost, it’s a question and answer of profitability.

By outsourcing, you will benefit from:

  • Fee earners can focus on billing.
  • A flexible budget under your control.
  • Scale your marketing strategy up or down.
  • Save on recruitment costs.
  • Save on other costs such as laptops, phones, pension contributions, sick pay and more.

Outsourcing to a legal marketer is financially sensible when you work out the costs and savings involved.

A law firm’s marketing strategy cannot be expertly developed and implemented by a non-marketer. DIY marketing is risky, rarely successful and undermines a law firm’s brand image.

By outsourcing, you will benefit from:

  • No requirement to recruit a degree educated legal marketer with salary requirements that reflect their rarity, training and experience.
  • No requirement to recruit a marketer without a background in the legal sector. It would take them years to invest the 10,000 hours required to claim true expertise.
  • Hit the ground running because “learning on the job” concluded many years ago for the legal marketing consultant who also counts extensive legal knowledge in their repertoire.
  • Additional reliability from not being subject to staff turnover, which is disproportionately high among marketing professionals.
  • Access to a legal marketer who requires very little managerial oversight.

By outsourcing, you are tapping into the expertise, experience and research databases of what is essentially a surrogate marketing department for the price of a single in-house marketer.

An outsourced legal marketing professional can be comfortably slotted into your firm’s structure whether you are a sole practitioner, a firm with thousands of solicitors practising across the globe or somewhere in between.

By outsourcing, you will benefit from:

  • The de facto creation of an experienced marketing department if one does not already exist.
  • A consultant to support an existing marketing department or other outsourced agencies.
  • A fractional Chief Marketing Officer (CMO). Senior professional input at the highest level of the firm, assisting directors and partners with strategic marketing oversight.
  • Avoiding the need to grow an in-house marketing department for one-off projects.
  • Access to the tools and technologies required to implement a robust legal marketing strategy.

A legal marketing consultant can be flexible and get to work on projects straight away whilst filling any knowledge gaps that may be presented.

Industry thought-leaders agree that the future of the legal sector will involve outsourcing all routine and repetitive admin, IT, finance and marketing tasks. If you choose your professional service provider carefully, in the age of working from home and hybrid models, it will be like having an in-house department at a fraction of the cost.

Speak with a law firm marketing consultant

We offer free, no-commitment initial consultations. This exploratory chat will help us identify the solutions available to meet your legal marketing needs.

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