Measuring your success

Measuring the results of your marketing activities is an essential part of understanding where things are working and where some optimisation is required. At Reid & Partners Legal Marketing, we place great emphasis on the importance of comprehensive reporting that includes the most important metrics in the legal sector. We are available to analyse and make recommendations on the marketing data you collect so that you have the information required to make better marketing decisions.

CONTACT

Google Analytics and the various assisting Google products are primary methods of collecting and analysing data from your law firm’s website. As Google Analytics gets more advanced, it also gets more complex to set up to your requirements. We are available to set up or access the following so that we can compile the data relevant to your firm and better advise on your future marketing actions: 

  • Google Analytics, including GA4
  • Google Tag Manager
  • Google Search Console
  • Google My Business
  • Data from Google Ads

Google Analytics is the best way to measure your marketing results and identify areas for improvement. It allows you to track everything from website visitors to the number of contact forms, emails and telephone calls you received and where those enquiries came from.

Google Analytics (UA) will be made redundant in 2023 and GA4 will become the analytics flagship. If you use Google Analytics you must set up GA4 before then. We recommend doing this immediately so that it is collecting useable data for you well in advance. If you are struggling with the setup of GA4, we can help.

Many law firms waste their time on social media by outputting their content to a small and disengaged audience and never realise it because they neglect social media analytics. This is the digital equivalent of posting flyers into the letterbox of a derelict house. We can help your firm guide its social media strategy by way of a comprehensive analysis of what content drives traffic, when and on what platform. We’ll set up or access the following so that we can compile the data relevant to your firm and better advise on your future social media marketing actions:

  • Facebook For Business
  • Twitter Analytics
  • LinkedIn Analytics
  • The respective advertising platform of each platform. 

We are also available to manage your social media through our comprehensive social media management service. 

In the competitive world of law, knowledge is power. To stay ahead, your firm and its Partners need to be in a position to make decisions quickly based on accurate data and sound advice. Reid & Partners Legal Marketing can provide your law firm’s decision-makers with weekly, monthly, quarterly and/or annual comprehensive marketing reports. Our reports draw insights and data from each tool available to you and summarise it in a way that highlights your successes, losses, opportunities and areas that can be approved.

Legal market research enables your law firm to make strategic decisions across all areas of your practice. Without accurate data, the partners or principal are operating on nothing more than a whim which could prove to be costly if misguided.

We can help you with: 

  • Competitor analysis.
  • Collecting publicly available data. 
  • Identifying and analysing useful market research reports.
  • Identifying new service areas.

Why Reid & Partners Legal Marketing?

1

We Only Work With Law Firms

We know the legal market and we love working in it. With years of legal marketing experience under our belt, we can hit the ground running having already established a feel for what works and what doesn’t work for solicitors and law firms.

2

Full-Mix Legal Marketing

We offer all essential legal marketing services under one roof. Outsourcing your marketing requirements to lots of service providers is expensive and lacks the cohesion required for a consistently powerful marketing strategy.

3

Competitive Pricing

Marketing consultants with sector expertise can get pricy because the demand tends to outweigh the supply. Fortunately, we work remotely from Northern Ireland where we enjoy lower overheads and can undercut typical GB pricing models.

Testimonials

Google Reviews left by solicitors and law firms.

J CopeJ Cope
09:57 03 Mar 22
I am pleased to recommend Glenn as I regularly seek and trust his opinions and strategies for legal marketing. Glenn has an excellent way of communicating complex legal principles to clients. Glenn takes care to write legally sound pieces which are accessible to everyday clients yet contain the essential aspects of the legal dilemma and solution.
Seymour MajorSeymour Major
11:47 09 Dec 21
Glenn began work as the firm’s sole marketing practitioner in 2016 and since then we went from sixth busiest personal injury firm in the jurisdiction to second busiest firm. In particular, advertising on Google, social media and review collections have been a huge success for us. I am happy to recommend his services.
James TraceyJames Tracey
11:46 22 Oct 21
Glenn's strategy for my firm was transformative. There was real tangible benefit gained from his existing knowledge of the legal market.
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Analytics Case Study Introduction of Google Tag Manager
Analytics

Analytics Case Study: Introduction of Google Tag Manager

Google Analytics (UA) was successfully switched to Google Analytics 4 using Google Tag Manager Google Analytics is an essential tool for any law firm whether it has a robust digital marketing strategy or a simple one-page website. Without Google Analytics, a law firm has no way of measuring results and identifying if its marketing activities are having the desired impact…

Professional fees

We adhere to Solicitors Regulation Authority (SRA) rules on cost transparency. We’re of the opinion that if you have to, then we will too.

  • £80 hourly rate.
  • Included for free with our web development & content services.