Measuring your success
Measuring the results of your marketing activities is an essential part of understanding where things are working and where some optimisation is required. At Reid & Partners Legal Marketing, we place great emphasis on the important of comprehensive reporting that includes the most important metrics in the legal sector. We are available to analyse and make recommendations on the marketing data you collect so that you have the information required to make better marketing decisions.
Google Analytics and the various assisting Google products are primary methods of collecting and analysing data from your law firm’s website. We are available to setup or access the following so that we can compile the data relevant to your firm and better advise on your future marketing actions:
- Google Analytics, including GA4 (beta)
- Google Search Console
- Google My Business
- Data from Google Ads
Many law firms waste their time on social media by outputting their content to a small and disengaged audiences and never realise because they neglect social media analytics. This is the digital equivalent of posting flyers into the letterbox of a derelict house. We can help your firm guide its social media strategy by way of a comprehensive analysis of what content drives traffic, when and on what platform. We’ll setup or access the following so that we can compile the data relevant to your firm and better advise on your future social media marketing actions:
- Facebook For Business
- Twitter Analytics
- LinkedIn Analytics
- The respective advertising platform of each platform.
In the competitive world of law, knowledge is power. To stay ahead, your firm and its Partners need to be in a position to make decisions quickly based on accurate data and sound advice. Reid & Partners Legal Marketing can provide your law firm’s decision makers with weekly, monthly, quarterly and/or annual comprehensive marketing reports. Our reports draw insights and data from each tool available to you and summarises it in a way that highlights your successes, losses, opportunities and areas that can be approved.
Research
We'll research your service area, ideal client and geographic location.
Implement
We'll implement the activity.
Measure
We'll measure the results to make improvements and provide you with feedback.
Professional fees
We adhere to Solicitors Regulation Authority (SRA) rules on cost transparency. We’re of the opinion that if you have to, then we will too.
- £80 hourly rate.
- Plus costs. (eg. advertising budget & web hosting).
- Monthly rolling agreement with optional capped hours.
- 5% discount if you enter a retainer agreement.
- 5% discount if you enter a 12 month contract.