Analytics For Law Firms

Measuring your success

Measuring the results of your marketing activities is an essential part of understanding where things are working and where some optimisation is required. At Reid & Partners Legal Marketing, we place great emphasis on the importance of comprehensive reporting that includes the most important metrics in the legal sector. We are available to analyse and make recommendations on the marketing data you collect so that you have the information required to make better marketing decisions.

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Google Analytics and the various assisting Google products are primary methods of collecting and analysing data from your law firm’s website. As Google Analytics gets more advanced, it also gets more complex to set up to your requirements. We are available to set up or access the following so that we can compile the data relevant to your firm and better advise on your future marketing actions: 

  • Google Analytics, including GA4
  • Google Tag Manager
  • Google Search Console
  • Google My Business
  • Data from Google Ads

Google Analytics is the best way to measure your marketing results and identify areas for improvement. It allows you to track everything from website visitors to the number of contact forms, emails and telephone calls you received and where those enquiries came from.

Google Analytics (UA) will be made redundant in 2023 and GA4 will become the analytics flagship. If you use Google Analytics you must set up GA4 before then. We recommend doing this immediately so that it is collecting useable data for you well in advance. If you are struggling with the setup of GA4, we can help.

Many law firms waste their time on social media by outputting their content to a small and disengaged audience and never realise it because they neglect social media analytics. This is the digital equivalent of posting flyers into the letterbox of a derelict house. We can help your firm guide its social media strategy by way of a comprehensive analysis of what content drives traffic, when and on what platform. We’ll set up or access the following so that we can compile the data relevant to your firm and better advise on your future social media marketing actions:

  • Facebook For Business
  • Twitter Analytics
  • LinkedIn Analytics
  • The respective advertising platform of each platform. 

We are also available to manage your social media through our comprehensive social media management service. 

In the competitive world of law, knowledge is power. To stay ahead, your firm and its Partners need to be in a position to make decisions quickly based on accurate data and sound advice. Reid & Partners Legal Marketing can provide your law firm’s decision-makers with weekly, monthly, quarterly and/or annual comprehensive marketing reports. Our reports draw insights and data from each tool available to you and summarise it in a way that highlights your successes, losses, opportunities and areas that can be approved.

Legal market research enables your law firm to make strategic decisions across all areas of your practice. Without accurate data, the partners or principal are operating on nothing more than a whim which could prove to be costly if misguided.

We can help you with: 

  • Competitor analysis.
  • Collecting publicly available data. 
  • Identifying and analysing useful market research reports.
  • Identifying new service areas.

Law Firm Analytics Case Studies

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Testimonials By Solicitors & Law Firms

  • Glenn began work as the firm’s sole marketing practitioner in 2016 and since then we went from sixth busiest personal injury firm in the jurisdiction to second busiest firm. In particular, advertising on Google, social media and review collections have been a huge success for us. I am happy to recommend his services.
    Seymour Major
  • Glen’s strategy for my firm was transformative. There was real tangible benefit gained from his existing knowledge of the legal market.
    James Tracey
  • I am pleased to recommend Glenn as I regularly seek and trust his opinions and strategies for legal marketing. Glenn has an excellent way of communicating complex legal principles to clients. Glenn takes care to write legally sound pieces which are accessible to everyday clients yet contain the essential aspects of the legal dilemma and solution.
    Jude Copeland
  • Glenn Reid’s marketing knowledge is illuminating and far beyond anything that can be conveyed in a CPD course. I am happy to recommend his services to any practice in need of marketing expertise.
    Olivia Charters

Law Firms We Have Helped in the UK & Ireland

    • Speak with a law firm analytics consultant

    We offer free, no-commitment initial consultations. This exploratory chat will help us identify the solutions available to meet your analytical needs.

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