Content For Law Firms | Reid & Partners Legal Marketing

Written and digital content

Your law firm has a story and compelling, expertly produced content is the most memorable way to tell it. We’re experienced in harnessing a law firm’s brand identity and amplifying it through how we communicate on its behalf through both the written and spoken word.

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There are three elements to consider when producing content for law firms.

Is it engaging for the reader and does it consider who the reader is and what their intentions might be?
Is it easily crawled by Google’s bots (spiders) and will their AI recognise best practice and reward you in the search engine results?
Is it legally accurate and does it present you as an expert in your practice areas?

Show off your expertise with interesting thought-provoking and educational written content. Or, tell prospective clients about your recent successes on your website or through PR activity. Your written content is “crawled” by search engines such as Google before they decide how to rank you on their search engine results pages (SERPs). Consequently, it’s vital that your content is produced in a manner that can both be enjoyed by the reader, and crawled by search engines. This is known as search engine optimisation (SEO).

We can produce you written content including:

Website landing pages
Blog posts
Case studies
Editorials & articles

Content published online works 24/7 in the background, attracting attention from potential clients, building credibility and generating leads. It’s discoverable on search engines and helps the best law firms shine brighter than competitors.

We are available to write GDPR compliant written content with a clear call-to-action that subtly sells your services to the reader. We’ll also provide SEO keyword-rich text and fully licenced illustration. With case studies, you choose the candidate and complete a case study template form and we’ll write their compelling story.

Do you want to maximise readership? We can help with that too. Learn more about our social media digital ads service and social media management service.

The press release is editors’ and journalists’ preferred method of having a potential story explained to them. We can help you prepare a compelling and eye-catching press release if your firm has a newsworthy story to tell. We have had press releases land stories in local on TV news, national newspapers and digital-only niche publications. Our press releases follow the best practice structure and contain all the information expected by publishers. We can also help you compile a list of media contacts most suited to your practice areas and locations.

We are acutely familiar with writing for the press. In fact, Glenn Reid writes a Legal Matters column for Northern Ireland’s most widely distributed newspaper.

Put your email database to good use with a mass email newsletter campaign designed to cross-sell your other legal services to existing clients and direct traffic back to your website. We are available to create an expertly crafted and professional email campaign that’s inclusive of your written, video and audio content. We can advise on creating and maintaining GDPR compliant mailing lists that are more likely to positively engage with your content.

Video

Video content now dominates the finite attention span of people browsing online. Your prospective clients expect to be communicated to in this preferred medium and will more likely resonate with your value proposition if you do.

Reid & Partners Legal marketing is available to produce online video content or television advertisements from concept to post-production. We’ll work with you to establish the purpose of the video and advise on how to meet the agreed strategic goals. We’ll draft the script and storyboard for your approval before preparing a detailed shooting day brief for you and your colleagues. Finally, with plan in hand, we’ll engage a vetted and reasonably priced videographer in your area who has demonstrated an understanding of professional services videos and source any actors, if required. It’ll be up to you or a colleague to sit in the Director’s chair on shooting day, but your plan will be so comprehensive that you’ll feel like Spielberg.

Podcast

Tell the world about your expertise with an interesting, thought-provoking and educational podcast. Or, introduce audio case studies into your content strategy. Podcasts are on the rise and more people are consuming them now than ever. If you believe your law firm has what it takes to keep an audience hooked, we can help. Reid & Partners Legal Marketing is available to advise on podcast topics and podcast brand identity. We can source you the necessary hardware at a reasonable cost and ensure you know how to use it. When you have an audio file that you’re happy with, we’ll edit it and distribute it to all major Podcast outlets including, but not limited to, Spotify, SoundCloud, Apple Podcasts and Google Podcasts.

Law Firm Content Case Studies

SEO

SEO Case Study: 1,200% increase in Google impressions

A law firm began to appear on page 1 of google for almost all keywords A well-regarded law firm was struggling to appear on Google’s…

SEO Case Study Page 1 of Google in just 3 weeks

SEO

SEO Case Study: London law firm reaches Google page 1 in 3 weeks

A London law firm began to appear on page 1 of google for their most important keywords in just three weeks post-launch A leading housing…

All Case Studies

Testimonials By Solicitors & Law Firms

Glenn began work as the firm’s sole marketing practitioner in 2016 and since then we went from sixth busiest personal injury firm in the jurisdiction to second busiest firm. In particular, advertising on Google, social media and review collections have been a huge success for us. I am happy to recommend his services.

Seymour Major

Glen’s strategy for my firm was transformative. There was real tangible benefit gained from his existing knowledge of the legal market.

James Tracey

I am pleased to recommend Glenn as I regularly seek and trust his opinions and strategies for legal marketing. Glenn has an excellent way of communicating complex legal principles to clients. Glenn takes care to write legally sound pieces which are accessible to everyday clients yet contain the essential aspects of the legal dilemma and solution.

Jude Copeland

Glenn Reid’s marketing knowledge is illuminating and far beyond anything that can be conveyed in a CPD course. I am happy to recommend his services to any practice in need of marketing expertise.

Olivia Charters