Pay-Per-Click (PPC) Advertising

The most reliable way to drive traffic to your website is PPC advertising. The tricky part is ensuring this traffic is valuable to your law firm. We have the industry knowledge to target your future client, whatever the legal service or the size of your budget.

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The legal sector has the highest average cost-per-click (CPC) of all industries on Google Ads. Thankfully, intimate knowledge of the sector and your target market enables the right expert to create highly-targeted campaigns that drive serious traffic at an affordable cost. That’s where we come in. 

Reid & Partners Legal Marketing is available to amplify your law firm’s brand through conversion optimised and measured campaigns including:

  • Google Search Network: The ads that appear at the top of SERPs (Search Engine Results Pages). 
  • Google Display Network: The image or video ads that appear across millions of third-party websites and apps. 
  • Google Remarketing: Showing your ads to potential clients that have already interacted with your ads or website in an attempt to get them over the line. 

The average clickthrough rate (CTR) and conversion rate (CVR) on Google Ads for law firms are just shy of 3% and 6.9%, respectively. We achieved a 5.8% CTR and a 16.5% conversion rate in a recent campaign. Read our Google Ads Case Study to learn more.

Google Ads is complex and there’s no one-size-fits-all campaign. That’s why only a specialist legal marketer can get you the best results. On average, the law firms that we work with see thousands more website visitors per month and spend around £15 for every new enquiry received. We have the legal sector knowledge to stretch your budget much further than a non-specialist PPC marketer can. 

Meta Ads can be displayed across a broad portfolio of platforms including Facebook, Instagram and third-party websites and apps. The PPC behemoth is regarded as one of the most powerful digital advertising platforms available today. However, if used without specialist legal marketing knowledge, law firms are at serious risk of burning through their budget with nothing in return. Reid & Partners Legal Marketing have the expertise and experience necessary to target your key demographics with the right message, in the right place at the right time. 

Recently, over the course of a single year, one of our law firm Facebook Ads generated 89 new enquiries for a law firm at a cost of just £5 per day. Such is the power of a targeted Meta Ad campaign created and managed by a legal sector expert. 

LinkedIn is the PPC platform of choice for your corporate and commercial legal services. Our LinkedIn campaigns can target the decision-makers and gatekeepers at your ideal client’s business.

It’s also a useful tool to spread the word when you are recruiting at all levels of your firm.

Twitter is the platform for starting a conversation about your law firm’s brand. Have you won a landmark case? Then the Twitterverse can help spread the word.

Why Reid & Partners Legal Marketing?

1

We Only Work With Law Firms

We know the legal market and we love working in it. With years of legal marketing experience under our belt, we can hit the ground running having already established a feel for what works and what doesn’t work for solicitors and law firms.

2

Full-Mix Legal Marketing

We offer all essential legal marketing services under one roof. Outsourcing your marketing requirements to lots of service providers is expensive and lacks the cohesion required for a consistently powerful marketing strategy.

3

Competitive Pricing

Marketing consultants with sector expertise can get pricy because the demand tends to outweigh the supply. Fortunately, we work remotely from Northern Ireland where we enjoy lower overheads and can undercut typical GB pricing models.

Testimonials

Google Reviews left by solicitors and law firms.

J CopeJ Cope
09:57 03 Mar 22
I am pleased to recommend Glenn as I regularly seek and trust his opinions and strategies for legal marketing. Glenn has an excellent way of communicating complex legal principles to clients. Glenn takes care to write legally sound pieces which are accessible to everyday clients yet contain the essential aspects of the legal dilemma and solution.
Seymour MajorSeymour Major
11:47 09 Dec 21
Glenn began work as the firm’s sole marketing practitioner in 2016 and since then we went from sixth busiest personal injury firm in the jurisdiction to second busiest firm. In particular, advertising on Google, social media and review collections have been a huge success for us. I am happy to recommend his services.
James TraceyJames Tracey
11:46 22 Oct 21
Glenn's strategy for my firm was transformative. There was real tangible benefit gained from his existing knowledge of the legal market.
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Google Ads Case Study Law Firms
Digital Ads

Google Ads Case Study: 72 new enquiries for £400

A law firm gained 39 web enquiries and 33 phone calls from Google Ads The legal sector is the most competitive industry advertising on Google, joint with the insurance and banking industries. Law-related keywords are consistently the most expensive in terms of cost-per-click (CPC). This is because the supply outweighs the demand. When a business advertises on Google, they are…

Professional fees

We adhere to Solicitors Regulation Authority (SRA) rules on cost transparency. We’re of the opinion that if you have to, then we will too.

  • Monthly rolling agreement.
  • £90 hourly rate.
  • 5% discount if you enter a 12-month contract.
  • Plus advertising budget.