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Pay-Per-Click (PPC) Advertising

The most reliable way to drive traffic to your website is PPC advertising. The tricky part is ensuring this traffic is valuable to your law firm. We have the industry knowledge to target your future client, whatever the legal service or the size of your budget.

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The legal sector has the highest average cost-per-click (CPC) of all industries on Google Ads. Thankfully, intimate knowledge of the sector and your target market enables the right expert to create highly-targeted campaigns that drive serious traffic at an affordable cost. That’s where we come in. 

Reid & Partners Legal Marketing is available to amplify your law firm’s brand through conversion optimised and measured campaigns including:

  • Google Search Network: The ads that appear at the top of SERPs (Search Engine Results Pages). 
  • Google Display Network: The image or video ads that appear across millions of third-party websites and apps. 
  • Google Remarketing: Showing your ads to potential clients that have already interacted with your ads or website in an attempt to get them over the line. 

The average clickthrough rate (CTR) and conversion rate (CVR) on Google Ads for law firms are just shy of 3% and 6.9%, respectively. We achieved a 5.8% CTR and a 16.5% conversion rate in a recent campaign. Read our Google Ads Case Study to learn more.

Google Ads is complex and there’s no one-size-fits-all campaign. That’s why only a specialist legal marketer can get you the best results. On average, the law firms that we work with see thousands more website visitors per month and spend around £15 for every new enquiry received. We have the legal sector knowledge to stretch your budget much further than a non-specialist PPC marketer can. 

LinkedIn is the PPC platform of choice for your corporate and commercial legal services. Our LinkedIn campaigns can target the decision-makers and gatekeepers at your ideal client’s business.

It’s also a useful tool to spread the word when you are recruiting at all levels of your firm.

Meta Ads can be displayed across a broad portfolio of platforms including Facebook, Instagram and third-party websites and apps. The PPC behemoth is regarded as one of the most powerful digital advertising platforms available today. However, if used without specialist legal marketing knowledge, law firms are at serious risk of burning through their budget with nothing in return. Reid & Partners Legal Marketing have the expertise and experience necessary to target your key demographics with the right message, in the right place at the right time. 

Recently, over the course of a single year, one of our law firm Facebook Ads generated 89 new enquiries for a law firm at a cost of just £5 per day. Such is the power of a targeted Meta Ad campaign created and managed by a legal sector expert. 

X is the platform for starting a conversation about your law firm’s brand. Have you won a landmark case? Then X can help spread the word.

Law Firm Digital Ads Case Studies

All Case Studies

Law Firms We Have Helped in the UK & Ireland

Speak with a law firm digital advertising consultant

We offer free, no-commitment initial consultations. This exploratory chat will help us identify the solutions available to meet your digital advertising needs.

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