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Your Own Legal Marketing Department
Access to all available Reid & Partners Legal Marketing services plus a cohesive strategy tying them all together.
A full-mix service offers the best marketing outcome because it leverages the maximum amount of value from every marketing activity. It’s like having your own in-house marketing department for less than the price of a single junior marketing assistant with none of the liabilities associated with employing an individual or team.
What does a marketing department typically look like?
Marketing is so vast that specialising in limited areas is often required for marketers to progress in their careers. Not unlike medical doctors and lawyers.
Most marketing professionals know a lot about one or two specific areas of marketing. The industry is made up from SEOs, content marketers, social media executives, advertisers and much more. The whole thing is tied together by a marketing manager or director that knows enough about each area to manage a team.
There you have it, the marketing department.
However, sometimes there are exceptions…
Meet a Legal Marketing Consultant
“I have expert level knowledge across the entire spectrum of marketing services.
I’m acutely aware of how impossible that sounds, but there is a catch…
I am a master of all trades ONLY when applied to law firms.
Place me in a big tech or FMCG setting and I would be labelled a novice.
I can live with that because I enjoy working with law firms. That makes me uniquely valuable to those law firms.
For the price of one person, they get an entire marketing department.”
Glenn Reid
all Legal Marketing Services working cohesively
Digital Ads
Drive more web traffic with PPC platforms like Google Ads & Facebook Ads.
Traditional Ads
Do it old school on radio, TV, print media, billboards and through direct mail.
Social Media
Social media management for Facebook, Instagram, Twitter and LinkedIn
Social Proof
Real client reviews and expertly written prestigious awards submissions.
Branding
Show off you brand identity and personality through policy and design.
Content
Show off your expertise with landing pages, blog posts, case studies and press releases.
Websites
Optimised websites designed to increase your online enquiries and telephone calls.
SEO
Appear higher in search engine results for the queries that matter to your firm.
Analytics
Regular monitoring and reporting of data across a range of analytical sources.
Strategy
All marketing activities working in tandem to achieve goals.
A promise of accountability and true strategic manoeuvring specifically applied to law firms.
Legal Marketing Case Studies
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The Irish News: Stop victim-blaming personal injury claimants
This article originally appeared in The Irish News. You can find it at Glenn Reid: Stop victim-blaming personal injury claimants. Victim-blaming is rife and has been…
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Google Ads Case Study: Clinical negligence ads exceed expectations
Two law firms in separate legal jurisdictions enjoyed similar success from their respective medical negligence Google Ad campaigns in one month In the competitive area…
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Consumer Behaviour: How clients choose a law firm
Understanding the client decision process in legal services The legal consumer decision process is a structured journey that clients take from recognising a need for…
Law Firms We Have Helped in the UK & Ireland
Professional fees
We adhere to Solicitors Regulation Authority (SRA) rules on cost transparency. We’re of the opinion that if you have to, then we will too.
Speak with a law firm marketing consultant
We offer free, no-commitment initial consultations. This exploratory chat will help us identify the solutions available to meet your marketing needs.