What Lawyers Say About Us
Your Own Legal Marketing Department
Access to all available Reid & Partners Legal Marketing services plus a cohesive strategy tying them all together.
A full-mix service offers the best marketing outcome because it leverages the maximum amount of value from every marketing activity. It’s like having your own in-house marketing department for less than the price of a single junior marketing assistant with none of the liabilities associated with employing an individual or team.
What does a marketing department typically look like?
Marketing is so vast that specialising in limited areas is often required for marketers to progress in their careers. Not unlike medical doctors and lawyers.
Most marketing professionals know a lot about one or two specific areas of marketing. The industry is made up from SEOs, content marketers, social media executives, advertisers and much more. The whole thing is tied together by a marketing manager or director that knows enough about each area to manage a team.
There you have it, the marketing department.
However, sometimes there are exceptions…
Meet a Legal Marketing Consultant
“I have expert level knowledge across the entire spectrum of marketing services.
I’m acutely aware of how impossible that sounds, but there is a catch…
I am a master of all trades ONLY when applied to law firms.
Place me in a big tech or FMCG setting and I would be labelled a novice.
I can live with that because I enjoy working with law firms. That makes me uniquely valuable to those law firms.
For the price of one person, they get an entire marketing department.”
Glenn Reid
all Legal Marketing Services working cohesively
Digital Ads
Drive more web traffic with PPC platforms like Google Ads & Facebook Ads.
Traditional Ads
Do it old school on radio, TV, print media, billboards and through direct mail.
Social Media
Social media management for Facebook, Instagram, Twitter and LinkedIn
Social Proof
Real client reviews and expertly written prestigious awards submissions.
Branding
Show off you brand identity and personality through policy and design.
Content
Show off your expertise with landing pages, blog posts, case studies and press releases.
Websites
Optimised websites designed to increase your online enquiries and telephone calls.
SEO
Appear higher in search engine results for the queries that matter to your firm.
Analytics
Regular monitoring and reporting of data across a range of analytical sources.
Strategy
All marketing activities working in tandem to achieve goals.
A promise of accountability and true strategic manoeuvring specifically applied to law firms.
Legal Marketing Case Studies
-
Scottish Legal News: Practical SEO advice in the competitive legal environment
This article originally appeared in Scottish Legal News. You can find it at Glenn Reid: Practical SEO advice in the competitive legal environment. The legal…
-
Law firms are not newsrooms: Why solicitors must choose their commentary carefully
Solicitors should focus on content that reaches the right audience, demonstrates expertise and has a realistic prospect of generating instructions Many law firms feel pressure…
-
Legally Speaking Podcast: Why law firms should invest in a social proof strategy
This article originally appeared in Legally Speaking Podcast. You can find it at Glenn Reid: Why law firms should invest in a social proof strategy. The…
Law Firms We Have Helped in the UK & Ireland
Professional fees
We adhere to Solicitors Regulation Authority (SRA) rules on cost transparency. We’re of the opinion that if you have to, then we will too.
Speak with a law firm marketing consultant
We offer free, no-commitment initial consultations. This exploratory chat will help us identify the solutions available to meet your marketing needs.