The Marketing Funnel: Influencing client engagement with your law firm
How law firms can attract, nurture and convert clients using a proven framework Many law firms believe clients simply contact them when a legal need…
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Consumer Behaviour: How clients choose a law firm
Understanding the client decision process in legal services The legal consumer decision process is a structured journey that clients take from recognising a need for…
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The Marketing Mix (4Ps) and how it applies to law firms
What is the legal marketing mix? The marketing mix consists of four strategic components: Product (or service), Price, Promotion, and Place. These foundational elements guide…
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How solicitors should deal with negative online reviews
Negative online reviews are an unwelcome but inevitable part of running a legal practice. Even the most diligent solicitors can face public criticism from clients…
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SEO Case Study: 1,200% increase in Google impressions
A law firm began to appear on page 1 of google for almost all keywords A well-regarded law firm was struggling to appear on Google’s…
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Scottish Legal News: The fundamentals of legal marketing
This article originally appeared in Scottish Legal News. You can find it at Glenn Reid: The fundamentals of legal marketing. In today’s competitive legal landscape,…
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Legally Speaking Podcast: Why law firms should invest in a social proof strategy
This article originally appeared in Legally Speaking Podcast. You can find it at Glenn Reid: Why law firms should invest in a social proof strategy. The…
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Irish Legal News: How solicitors can build a personal brand online
This article originally appeared in Irish Legal News. You can find it at Glenn Reid: How solicitors can build a personal brand online. Developing a…
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Scottish Legal News: Practical SEO advice in the competitive legal environment
This article originally appeared in Scottish Legal News. You can find it at Glenn Reid: Practical SEO advice in the competitive legal environment. The legal…
