How law firms can keep control of their Google marketing accounts
The importance of creating a Google Account with your work email address Law firms should ensure they have access to their own Google marketing tools….
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Advanced tips for working with a legal marketing consultant
How law firms can work more effectively with a legal marketing consultant in the long run Many law firms have worked with marketing providers who…
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What is E-E-A-T and why does it matter for law firm SEO?
E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness When somebody searches online for legal help, they are not usually looking for casual information. They may be facing…
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Web Design For Law Firms: What it is and what it is not
Web design is often misunderstood in the legal sector Many solicitors assume that “web design” covers everything to do with a law firm’s website. Content…
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Choose a law firm marketing partner who understands advertising compliance
Does your firm’s marketer understand the ASA and CAP? Most UK law firms now accept that marketing is a commercial function rather than an optional…
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Law firms are not newsrooms: Why solicitors must choose their commentary carefully
Solicitors should focus on content that reaches the right audience, demonstrates expertise and has a realistic prospect of generating instructions Many law firms feel pressure…
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The Marketing Funnel: Influencing client engagement with your law firm
How law firms can attract, nurture and convert clients using a proven framework Many law firms believe clients simply contact them when a legal need…
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Consumer Behaviour: How clients choose a law firm
Understanding the client decision process in legal services The legal consumer decision process is a structured journey that clients take from recognising a need for…
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The Marketing Mix (4Ps) and how it applies to law firms
What is the legal marketing mix? The marketing mix consists of four strategic components: Product (or service), Price, Promotion, and Place. These foundational elements guide…
