Reid & Partners

Marketing Strategy

Your marketing plan and how to implement it

The scattergun approach to marketing your law firm can only take you so far. A cohesive yet constantly evolving strategy has no limitations under the right circumstances.  

A marketing strategy document is a comprehensive and evolving document that details all aspects of your law firm’s brand, its advertising activities, its PR activities, marketing budget, social proof strategy and more. Having one will help you ensure unity among your firm’s Partners and help them feed relevant information down to solicitors, support staff and third-party suppliers. A well-thought written strategy also indicates to interested third-parties, such as lenders and law firms interested in merging, that your firm is strategy lead. Just a few of the elements you might find in a legal marketing strategy include:

  • A promotional campaign calendar. 
  • An analysis of the target audience (segmented) for each of your legal services.  
  • Summaries of advertising platforms and mediums inclusive of who campaigns will target and why. 
  • A marketing budget.

Reid & Partners Legal Marketing are available to work with you to produce a comprehensive and detailed marketing strategy that is inclusive of every marketing service that we provide you with. 

Marketing strategy cohesion is when all promotional tactics are pulled together into a single unifying strategy. It ensures that your external and internal marketing activity suppliers are singing from the same hymn sheet. This is by far the most effective and professional manner in which to conduct marketing activities in the legal sector when you are using a variety of suppliers or in-house professionals. We are available to help organise your strategy by advising, managing or collaborating with your in-house team or the third-parties that you outsource to. Alternatively, Reid & Partners Legal Marketing can implement your strategy for you. 

If you have an existing strategy, you might find that you’re in need of an extra set of specialist eyes. We are available to review your strategy, conduct research and advise on amendments that present themselves. 

If your firm has a competent in-house team that is capable of implementing a bespoke law firm marketing strategy but lacks the expertise to develop one, we can still be of service. Reid & Partners Legal Marketing can provide you with a fully costed marketing strategy document that junior or non-legal expert marketers can follow. If required, we will be available at future intervals to consult on your strategy and advise on adjustments based on the outcomes.  

Disclaimer: Marketing strategies are living documents and things can change without warning. Be certain that your strategy implementer can adapt.  


We'll research your service area, ideal client and geographic location.


We'll implement the activity.


We'll measure the results to make improvements and provide you with feedback.

Free Consultations

We offer free, no obligation initial consultations.

Professional fees

We adhere to Solicitors Regulation Authority (SRA) rules on cost transparency. We’re of the opinion that if you have to, then we will too. 

  • £80 hourly rate or included with select services. 
  • Plus costs. (eg. advertising budget & web hosting). 
  • Monthly rolling agreement with optional capped hours.
  • 5% discount if you enter a retainer agreement.
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