What your clients say about you

Social proof is about turning existing clients or trusted authorities into your greatest advocates. Client case studies and verified reviews are powerful selling tools, as is the endorsement of a trusted organisation or directory. We can help make sure your stakeholders are saying the right things about your law firm. 

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Did you know that 84% of clients trust online reviews as much as recommendations from close friends and family? (Source). It’s not enough to simply gather reviews and file them away. You should be putting them to work! We can help you automate the review collection process and ensure your real client reviews and testimonials are seen by prospective clients. Review collection also has SEO benefits as a result of review platforms’ high domain authority and the increased likelihood you’ll appear on Google’s Snack Pack, the boxed area at the top of search engine results pages (SERPs).

There are many review collection platforms that range in price, popularity and functionality. For example:

  • Trustpilot
  • Reviews.io
  • Google Reviews
  • Insight6
  • Reviewsolicitors
  • solicitor.info

We are available to advise you on the ideal collection platform for your law firm. We will make recommendations based on things like the type of legal services you provide, your budget, your firm’s size and its geographical location. We will create new normal operating procedures so that your case handlers or secretaries embrace a social proof culture and ensure they are trained in the automated systems that are introduced.

Google Seller Ratings

Seller ratings are a free automated Google Ad extension that attaches the star ratings of a business in their Google Ads. The ratings are gathered from several reputable sources and aggregated on a scale of 1 to 5. In addition to the star count, the rating includes the number of reviews the business has received. There are tough milestones to meet to be eligible for seller ratings.

If you advertise on Google Ads, seller ratings are very valuable. The stars that appear within your ad are an eye-catching yellow and make your ad stand out against your competitors’ ads.

To qualify for Google seller ratings, your law firm needs to have 100 total verified reviews from any trusted source, from the country in which you wish to target your Google Ads, with a minimum rating of 3.5 stars, collected over the last 12 months.

To check your current eligibility, copy and paste this URL into your browser.

https://www.google.com/shopping/ratings/account/lookup?q=YOURWEBSITE

Change YOURWEBSITE to your own website, including the domain such as .com, .co.uk and .ie.

We also offer Google Ads services that complement this service.

Show off your skill and competency with narrative driven and compelling client case studies that tell real client stories.

Place your case studies on your website to be distributed through social media, search engines and digital ads, or put it in a brochure or third-party publication.

We are available to write GDPR compliant case study content that subtly sells your services to the captivated reader. You choose your own case study candidates and complete a Reid & Partners Legal Marketing case study template form and we’ll provide you with a keyword rich, compelling story and fully licenced illustration.

Many directories can be found online, including prestigious legal industry listings and more generic directories ranging in popularity based on service area and geographical location.

Some popular legal directories include:

  • The Legal 500
  • Chambers and Partners
  • ThreeBestRated
  • Yell
  • Google Places

We can write and manage your submission from start to finish and ensure your listing is kept up-to-date throughout its inclusion. 

Winning an award highlights your law firm’s skill and experience. There are a plethora of awards available and the challenge is identifying the show best suited to your law firm and the services that it provides.  

Some notable awards include: 

  • Prestigious legal sector awards such as The Legal 500, The Law Society Awards and Chambers and Partners 
  • Other legal services specific awards such as the Personal Injury Awards, The British Conveyancing Awards and the Legal Business Awards.
  • Regional or city business awards that vary depending on your geographical locations. 
  • National business awards. 

There are many award shows of little to no renown that may contact you informing you that you won that will go on to hard sell you a worthless listing or plaque. We are available to research the most fitting awards for your law firm and to write your submission in a compelling manner. 

Disclaimer: It is free to enter award submissions, however if you are shortlisted your firm would be expected to pay for one or more tickets to the ceremony. 

Why Reid & Partners Legal Marketing?

1

We Only Work With Law Firms

We know the legal market and we love working in it. With years of legal marketing experience under our belt, we can hit the ground running having already established a feel for what works and what doesn’t work for solicitors and law firms.

2

Full-Mix Legal Marketing

We offer all essential legal marketing services under one roof. Outsourcing your marketing requirements to lots of service providers is expensive and lacks the cohesion required for a consistently powerful marketing strategy.

3

Competitive Pricing

Marketing consultants with sector expertise can get pricy because the demand tends to outweigh the supply. Fortunately, we work remotely from Northern Ireland where we enjoy lower overheads and can undercut typical GB pricing models.

Testimonials

Google Reviews left by solicitors and law firms.

J CopeJ Cope
09:57 03 Mar 22
I am pleased to recommend Glenn as I regularly seek and trust his opinions and strategies for legal marketing. Glenn has an excellent way of communicating complex legal principles to clients. Glenn takes care to write legally sound pieces which are accessible to everyday clients yet contain the essential aspects of the legal dilemma and solution.
Seymour MajorSeymour Major
11:47 09 Dec 21
Glenn began work as the firm’s sole marketing practitioner in 2016 and since then we went from sixth busiest personal injury firm in the jurisdiction to second busiest firm. In particular, advertising on Google, social media and review collections have been a huge success for us. I am happy to recommend his services.
James TraceyJames Tracey
11:46 22 Oct 21
Glenn's strategy for my firm was transformative. There was real tangible benefit gained from his existing knowledge of the legal market.
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Professional fees

We adhere to Solicitors Regulation Authority (SRA) rules on cost transparency. We’re of the opinion that if you have to, then we will too.

  • Starting at £300 per month.
  • Plus costs. (Eg. Software licence).
  • Monthly rolling agreement.
  • 5% discount if you enter a 12-month contract.