Reid & Partners

Social Proof
For Law Firms

What others are saying about you

Social proof is about turning existing clients or trusted authorities into your greatest advocates. Client case studies and verified reviews are powerful selling tools, as is the endorsement of a trusted organisation or directory. We can help make sure your stakeholders are saying the right things about your law firm. 

Did you know that 84% of clients trust online reviews as much as recommendations from close friends and family? (Source). It’s not enough to simply gather reviews and file them away though. You should be putting them to work! We can help you automate the review collection process and ensure your real client reviews and testimonials are seen by prospective clients. Review collection also has SEO benefits as a result of review platforms’ high domain authority and the increased likelihood you’ll appear on Google’s Snack Pack, the boxed area at the top of search engine results pages (SERPs).

There are many reviews collection platforms that range in price, popularity and functionality. For example:

  • Trustpilot
  • Google Reviews
  • Insight6
  • reviewsolicitors
We are available to advise you on the ideal collection platform for your law firm. We’ll make recommendations based on things like type of legal services you provide, your budget, your firm’s size and its geographical location. We will create new normal operating procedures so that your case handlers or secretaries embrace a social proof culture and ensure they are trained in the automated systems that are introduced. 

Show of your skill and competency with narrative driven and compelling client case studies that tell real client stories. Place your case studies on your website to be distributed through social media, search engines and digital ads, or put it in a brochure or third-party publication. We are available to write GDPR compliant case study content that subtly sells your services to the reader. You choose your own case study candidates and complete a Reid & Partners Legal Marketing case study template form and we’ll provide you with a keyword rich, compelling story and fully licenced illustration. 

Many directories can be found online, including prestigious legal industry listings and more generic directories ranging in popularity based on service area and geographical location.

Some popular directories include:

  • The Legal 500
  • Chambers and Partners
  • ThreeBestRated
  • Yell
  • Google Places

We can write and manage your submission from start to finish and ensure your listing is kept up-to-date throughout its inclusion. 

Winning an award highlights your law firm’s skill and experience. There are a plethora of awards available and the challenge is identifying the show best suited to your law firm and the services that it provides.  

Some notable awards include: 

  • Prestigious legal sector awards such as The Legal 500, The Law Society Awards and Chambers and Partners 
  • Other legal services specific awards such as the Personal Injury Awards, The British Conveyancing Awards and the Legal Business Awards.
  • Regional or city business awards that vary depending on your geographical locations. 
  • National business awards. 

There are many award shows of little to no renown that may contact you informing you that you won that will go on to hard sell you a worthless listing or plaque. We are available to research the most fitting awards for your law firm and to write your submission in a compelling manner. 

Disclaimer: It is free to enter award submissions, however if you are shortlisted your firm would be expected to pay for one or more tickets to the ceremony. 


We'll research your service area, ideal client and geographic location.


We'll implement the activity.


We'll measure the results to make improvements and provide you with feedback.

Free Consultations

We offer free, no obligation initial consultations.

Professional fees

We adhere to Solicitors Regulation Authority (SRA) rules on cost transparency. We’re of the opinion that if you have to, then we will too. 

  • Starting at £300 per month for review management. 
  • Plus costs. (Eg. Software licence).
  • Monthly rolling agreement.
  • 5% discount if you enter a retainer agreement.
  • 5% discount if you enter a 12 month contract.
  • £450 per award or directory submission.
  • £160 per case study.  
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