What your clients say about you
Social proof is about turning existing clients or trusted authorities into your greatest advocates. Client case studies and verified reviews are powerful selling tools, as is the endorsement of a trusted organisation or directory. We can help make sure your stakeholders are saying the right things about your law firm.
Did you know that 84% of clients trust online reviews as much as recommendations from close friends and family? Despite this, according to the SRA, only 20% of law firms ask for feedback. Of the ones that do, few are maximising the value they get from doing so. It’s not enough to gather reviews and file them away. Law firms should be putting them to work towards winning more clients!
We can help you automate the review collection process and ensure your real client reviews and testimonials are seen by prospective clients. Review collection also has SEO benefits as a result of review platforms’ high domain authority and the increased likelihood you’ll appear on Google’s (local) Snack Pack, the boxed area at the top of search engine results pages (SERPs).
There are many review collection platforms that range in price, popularity and functionality and we are official partners of all reputable providers.
- Reviews.io (We can extend the standard 7-day free trial to 3 months)
- Trustpilot (Attractive discount available)
- Google Reviews
We are available to advise you on the ideal collection platform for your law firm. We will make recommendations based on things like the type of legal services you provide, your budget, your firm’s size and its geographical location. We will create new normal operating procedures so that your case handlers or secretaries embrace a social proof culture and ensure they are trained in the introduced automated systems.
Reviews, which are quantitative social proof, work best when placed next to your case studies, the qualitative social proof. Read on to learn more about our case study content creation service.
Google Seller Ratings
Seller ratings are a free automated Google Ad extension that attaches the star ratings of a business in their Google Ads. The ratings are gathered from several reputable sources and aggregated on a scale of 1 to 5. In addition to the star count, the rating includes the number of reviews the business has received. There are challenging milestones to meet to be eligible for seller ratings.
If you advertise on Google Ads, seller ratings are very valuable. The stars that appear within your ad are an eye-catching yellow and make your ad stand out against your competitors’ ads.
To qualify for Google seller ratings, your law firm needs to have 100 total verified reviews from any trusted source, from the country in which you wish to target your Google Ads, with a minimum rating of 3.5 stars, collected over the last 12 months.
To check your current eligibility, copy and paste this URL into your browser.
Change YOURWEBSITE to your own website, including the domain such as .com, .co.uk or .ie.
We also offer Google Ads services that complement this service.
Show off your skill and competency with narrative-driven and compelling client case studies that tell real client stories. Case studies enjoy some of the highest engagement of all content types regularly published by law firms. They offer an authentic insight into a law firm and a solicitor and how both conduct themselves professionally for the client. It’s easy for the reader to imagine themselves in the shoes of the case study client and equally, visualise you as their lawyer.
We will publish your case studies on your website to be distributed through social media, search engines and digital ads, or put them in a brochure or other third-party publication.
Case studies, which are qualitative social proof, work best when placed next to your reviews, the quantitative social proof.
We are available to write GDPR-compliant case study content that subtly sells your services to the captivated reader. You choose your own case study candidates and complete a Reid & Partners Legal Marketing case study template form. Upon its return, we’ll provide a keyword-rich case study with a compelling story and a fully licenced illustration.
Contact us to learn more.
Many directories can be found online, including prestigious legal industry listings and more generic directories, ranging in popularity based on service area and geographical location.
The main legal directories include:
- Chambers & Partners
Legal directory submissions can be time-consuming and there is no guarantee that your firm, its departments and partners will be included. The named directories are prestigious for a reason. However, the process is made significantly easier with some expert assistance from those who know exactly what the largest legal directories are looking for in successful inclusions.
Some popular non-legal specific directories include:
- Google Places
We can write and manage your submission from start to finish and ensure your listing is kept up-to-date throughout its inclusion.
Directories, particularly those with high Domain Authority (DA), are great for law firm Search Engine Optimisation. When one website directs someone to another, Google treats it as a sign that the referrer is vouching for the referee’s trustworthiness. They’re called backlinks and it’s similar to a citation in an academic paper. The more in place, the better.
If you require assistance with your position on Google, visit SEO For Law Firms.
Winning an award highlights your law firm’s skill and experience. Many awards are available, and the challenge is identifying the best show suited to your law firm and its services.
Some notable awards include:
- Prestigious legal sector awards such as The Legal 500, The Law Society Awards and Chambers and Partners
- Other legal services-specific awards include the Personal Injury Awards, The British Conveyancing Awards and the Legal Business Awards.
- Regional or city business awards vary depending on your geographical location.
- National business awards.
Many awards of little to no renown may contact you informing you that you won. They will go on to hard sell you a worthless listing or plaque. We are available to research the most fitting awards for your law firm and to write your submission in a compelling manner.
Disclaimer: It is free to enter award submissions, however, if you are shortlisted your firm would be expected to pay for one or more tickets to the ceremony.
Testimonials By Solicitors & Law Firms
Law Firms We Have Helped in the UK & Ireland
We adhere to Solicitors Regulation Authority (SRA) rules on cost transparency. We’re of the opinion that if you have to, then we will too.
- Monthly rolling agreement.
- Starting from: £90 hourly rate.
- Plus licensing fees if applicable.
Speak with a law firm social media consultant
We offer free, no-commitment initial consultations. This exploratory chat will help us identify the solutions available to meet your social media needs.