{"id":2561,"date":"2022-03-24T16:51:44","date_gmt":"2022-03-24T16:51:44","guid":{"rendered":"https:\/\/legal-marketing.co.uk\/?p=2561"},"modified":"2023-11-03T14:34:08","modified_gmt":"2023-11-03T14:34:08","slug":"social-media-case-study-record-breaking-twitter-following","status":"publish","type":"post","link":"https:\/\/legal-marketing.co.uk\/social-media-case-study-record-breaking-twitter-following\/","title":{"rendered":"Social Media Case Study: Record-breaking X (formerly Twitter) following"},"content":{"rendered":"\n
X is an effective tool for getting your content in front of many eyes. It’s where conversation happens. Prior to the Twitter rebrand to X, a leading personal injury firm had an existing account and they posted regularly throughout the week. Despite this, the number of followers was stagnant at around 75 followers for roughly five years. This meant that the firm was communicating to a micro audience with little, if anything, to show for it. It could be reasonably compared to posting an ad flyer through the letterbox of a dilapidated home. I took over management of this account from 2016 to 2020. <\/p>\n\n\n\n
The number of new followers increased immediately. Within one year, the account had over 3000 followers.<\/p>\n\n\n\n
The account gained over 11,000 followers and the monthly reach to reflect this by project end in 2020. <\/p>\n\n\n\n