{"id":3230,"date":"2023-08-17T22:16:17","date_gmt":"2023-08-17T22:16:17","guid":{"rendered":"https:\/\/legal-marketing.co.uk\/?p=3230"},"modified":"2023-08-17T22:17:51","modified_gmt":"2023-08-17T22:17:51","slug":"case-study-clinical-negligence-ads-exceed-expectations","status":"publish","type":"post","link":"https:\/\/legal-marketing.co.uk\/case-study-clinical-negligence-ads-exceed-expectations\/","title":{"rendered":"Google Ads Case Study: Clinical negligence ads exceed expectations"},"content":{"rendered":"\n
In the fiercely competitive realm of medical negligence advertising, two distinct law firms in separate jurisdictions achieved remarkable success with their Google Ads campaigns. Law Firm 1<\/strong> astounded with 14 enquiries from a \u00a3286 spend, boasting a CPC of \u00a31.12. Simultaneously, Law Firm 2<\/strong> mirrored this success, securing 14 enquiries from a \u20ac162.67 investment and a CPC of \u20ac0.99. <\/p>\n\n\n\n These impressive figures set the stage for a deep dive into their journey, strategy and the challenges they overcame.<\/p>\n\n\n\n The clinical negligence litigation digital advertising landscape is notoriously challenging. Google Keyword Planner’s data revealed a “low range” CPC of \u00a39 and a “high range” CPC of \u00a325.85 over the preceding 24 months. With limited ad placements and a surge of businesses vying for these spots, the costs were inevitably high. This scenario was further complicated by legal regulations, jurisdictional nuances and the vast array of law-related keywords.<\/p>\n\n\n\n Harnessing insights from past triumphs and a wealth of expertise in legal marketing, a nuanced and targeted approach was devised:<\/p>\n\n\n\n Navigating the intricacies of Google Ads in the legal sector is a daunting task. Yet, with strategic planning, expertise and vigilant monitoring, unparalleled success was within reach. The achievements of these two law firms stand as a testament to the transformative power of well-executed advertising strategies.<\/p>\n\n\n\n If you’re in the legal sector and aspire to elevate your Google Ads campaign, our seasoned team is at your service. With a rich history of success, we’re poised to guide you through the complexities of online advertising. Contact Us<\/a> for a complimentary consultation or explore our Digital Ads Services<\/a> for Law Firms.<\/p>\n","protected":false},"excerpt":{"rendered":" Two law firms in separate legal jurisdictions enjoyed massive success from their respective medical negligence Google Ad campaigns in one month In the fiercely competitive…<\/p>\n","protected":false},"author":1,"featured_media":3252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nThe Challenge<\/h2>\n\n\n\n
The Strategy<\/h2>\n\n\n\n
\n
The Takeaway<\/h2>\n\n\n\n
Looking to transform your Google Ad campaigns? <\/h2>\n\n\n\n