Reid & Partners

For Law Firms

Search Engine Optimisation

Your website and all of its pages are “crawled” by search engines such as Google before they decide how to rank you on their search engine results pages (SERPs). Consequently, it’s vital that your content is produced in a manner that can both be enjoyed by the reader, and crawled by search engines. This is known as search engine optimisation (SEO).  

On-page SEO is the activities performed by marketers to optimise individual pages to better rank them on search engines. We are available to develop a robust on-page SEO strategy designed to rank you above your competitors and drive more traffic to your webpages from the search phrases most important to your respective legal services. 

Some common tactics we would use include:

  • Producing regular and compelling keyword rich content.
  • Using HTML headings (H1-H6) on each page.
  • Including relevant meta descriptions and title tags on each page.  
  • Prevent issues relating from URL strings.

Your law firm’s position can be improved through an array of tactics that complement one another. The best results come from a full-mix integrated legal marketing strategy. 

Technical SEO is the activities performed by web developers to optimise individual pages to better rank them on search engines. We are available to ensure your website is coded in a way that is favoured by search engines and more likely to rank well on them as a result. 

Some common tactics we would use include:

  • Regular testing of website speed and fix any identified issues. 
  • Ensure each webpage is optimised to display well on mobile devices.
  • Protect your website’s security and have a SSL certificate in place. 
  • Perform site migrations that keep SEO in mind whilst mitigating potential for issues arising. 

Off-site SEO is the activities performed by marketers to encourage search engines to rank you as a result of the activities of third-parties. Often, other people and organisations, such as The Law Society, will link to or mention your law firm and this tells search engines that you are a trusted source of information. Off-site SEO also includes your own activities on social media platforms, directory listings and review collection websites. We are available to strategise and manage your off-site SEO in a way that leverages for the best possible outcome of third-party’s activities.  

Some common tactics we would use include:

  • Encouraging or creating back links to your website from third-party high authority trusted websites, including media outlets and legal directories (NAP citations).  
  • Manage your Google My Business account. 
  • Manage your social media accounts. 
  • Introducing a social proof strategy that encourages clients to leave reviews that tell search engines you are a 5 star firm. 

A common SEO mistake that law firms often make is assuming their prospective clients use the same terminology as solicitors to describe legal services. We keep on top of trending search terms in the legal sector. We’re available to advise on the keywords that you should be using and to perform competitor analysis on other law firms in your city, region and district. 


We'll research your service area, ideal client and geographic location.


We'll implement the activity.


We'll measure the results to make improvements and provide you with feedback.

Free Consultations

We offer free, no obligation initial consultations.

Professional fees

We adhere to Solicitors Regulation Authority (SRA) rules on cost transparency. We’re of the opinion that if you have to, then we will too. 

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